18 Jun 2013
| by Simon Nias
BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).
18 Jun 2013
| by Simon Nias
Google will lead the UK's tilt at tomorrow night's Cyber Lions awards with eight of the UK's 22 shortlisted entries, five from Google Creative Lab London and three from Google UK London.
Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary series 'First Dates'.
The UK has outperformed the US in this year's Creative Effectiveness Lions, despite receiving half the number of nominations, although the Grand Prix went to a Dutch shop.
Ogilvy & Mather London picked up 12 of the UK's 15 nominations in the Print Lions, with the agency's work for the travel website Expedia being nominated eight times.
Rene Rechtman, chief executive of AOL Be On, has examined the "extreme emotion" needed for content to resonate with Generation Y, in a session at Cannes Lions 2013.
Abbott Mead Vickers BBDO London and Ogilvy & Mather London are strong contenders in the Cannes Outdoor Lions category, with a total of 18 nominations between the two agencies.
UK agencies trail the US in this year's shortlist for the creative effectiveness awards at Cannes, with only two entries, one each for Adam & Eve/DDB and Grey London.
Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year.
McDonald's is launching a campaign to promote its Iced Fruit Smoothie drinks and is offering app users the chance to get a free taste.