The Minimart wins £3m Sudocrem account
17 May 2013 | by Priyanka Mehra Dayal
Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.
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Goodstuff awarded £1m Diesel TimeFrames business
20 May 2013 | by Louise Ridley
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
Polycell gets cheeky in crack-filler campaign
17 May 2013 | by James Swift
Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.
Silk Cut owner rolls out phase three of anti-plain packaging work
08 Apr 2013 | by Maisie McCabe
Silk Cut's manufacturer has kicked off the third phase of its campaign against plain cigarette packaging today with an ad questioning whether the Government has any evidence it will work.
Lessons from the golden age of planning
07 Feb 2013
Tracey Follows, who interviewed 20 pioneers of planning from the 60s and 70s, asks how their methods can inform today's future-facing industry.
Mooncup returns with 'rap battle' film
30 Jan 2013 | by Maisie McCabe
Mooncup has released an online film that features women rapping about the environmentally friendly brand and comparing it to traditional sanitary protection.
Specsavers runs tongue-in-cheek ad on Hazard ballboy incident
25 Jan 2013 | by Maisie McCabe
Specsavers has run press and digital ads poking fun at the row over Chelsea footballer Eden Hazard kicking a ball out from under a Swansea ballboy during the Capital One Cup semi-final on Wednesday 23 January.
Coca-Cola launches two-minute ad to tackle obesity
15 Jan 2013 | by Sara Kimberley
The Coca-Cola Company has launched a two-minute TV ad in the US as part of its bid to tackle the issue of obesity.
Freeview+ breaks contextual TV ads
03 Dec 2012 | by Daniel Farey-Jones
Freeview is to debut its new spot during tonight's 'Made in Chelsea' on E4, which will feature a viewer rewinding a scene that shows star Spencer declaring his love.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
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