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On the Campaign couch

Dear Jeremy, there have been a lot of new senior staff ap pointed at my agency recently, leaving us all a bit unsettled and unsure of where the character of the agency is heading. What s the best approach: team up with other members of the "old guard" and stay true to the traditional culture of the...

Here's to the non-conformists

So one of football s managerial greats has gone. Sir Alex Ferguson s era is finally over. The BBC s chief football writer, Phil McNulty, sums him up in three words : "Charismatic, explosive, contrary." It is the latter that explains his brilliance, for me. Ferguson has never acted as he was "supposed...

Combining ads, digital and PR is what brands demand

Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...

Creatives can still win war with number-crunchers

Campaign s front page last week carried the following dispiriting phrase: "triggered by staff changes in the procurement team at Mercedes headquarters in Stuttgart, Germany". A fragment calculated to dim the joy in even that zaniest of toothsome cheesters, Alan Carr. It conjures images of forced...

A view from the top

Saturday am: PIA303 Lahore to Karachi, a chance to review the last three days with Taher Khan. Pakistan is one of our fastest-growing markets. Afternoon is "free". Why do I love Karachi so much? Untamed energy, ultimate melting pot, little conventional beauty, socially hyperactive. Visited Abdul...

A view from the bottom

I ve just read, on a fascinating new Tumblr, that you know you ve been in advertising for too long if you think "impactful" is a word and you wear a woolly hat indoors. I m a relative newbie, so this news makes me scratch my head (beanies can really itch) in dismay: "impactful" isn t a word? Monday:...

On the Campaign couch

The passing of Margaret Thatcher has left me feeling unexpectedly bereft. I am not a staunch Tory but, having begun my career in the 80s, for better or worse, the Iron Lady s presence had punctuated my salad days. I suddenly feel very mortal. Can you suggest any advice on how to fight my ennui and rediscover...

The best a brand can get? Well, Grey's having a go

Another week passes and another feather makes an appearance on Grey London's plumed titfer. Gillette's worldwide advertising business was shifted out of BBDO and into the Grey network after a pitch played out on a global stage.

A view from the bottom

"It ll be great. Just smile and you ll be fine." That was my boss advice at the start of the week as I went off to deliver my first-ever official client presentation. On this occasion, the smiles were very much of the nervous variety this was a big deal. I d driven my boyfriend mad the previous night...

A billion-dollar mistake is just around the corner for electronic adland

One of my first jobs was as the regional account manager on the Fiat dealer account. I made sure the dealers ran ads that Fiat HQ was happy with and one of my first tasks was managing the announcement that the fabulous Fiat Tipo had been awarded the prestigious title of European Car of the Year. Artwork...

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