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Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
DraftFCB London has appointed David Harris as its executive creative director.
HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.
Marks & Spencer is seeking an agency to handle its CRM account.
AIS-founder Steve Stretton is stepping down from running the agency he began 14 years ago to become a non-executive chairman, and is the last of the three partners to stand down from day-to-day involvement in the agency.
Sir John Hegarty provided one of the more memorable quotes from last week s Advertising Week Europe conference. Talking about that horrible expression "big data", the current vogue and an altar at which many agencies are genuflecting, he pointed out that "supermarkets had so much customer data coming...
Campaign's selection of media news and views of note in the week before 1 March 2013.
