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Stephens Francis Whitson has hired a senior management team from the recently demerged Presky Maves, including its managing director, Peter Worster, who will bring clients including Barclays and First Drinks into the VCCP Partnership.
Computer games magazine publisher Future is promoting the launch of 'Fable III' on the Xbox 360 with a series of personalised press ads aimed at magazine subscribers.
Consumers can be reached more easily but they are more discerning, so brands must be wary of looking too desperate
Brands have so many opportunities to engage with consumers, if they use data and channels wisely.
Because an engaged customer is a spending customer, every channel requires commercial value
People with something to sell have always strived to engage customers. The only difference now is the wealth of tools available to enable dialogue
Direct marketers with a broader view of how consumers respond to their campaigns are better able to produce work that results in positive action
Companies can foster communities of engaged consumers through the 'socialisation of content', where branded material meets social media
Forget the old ad stereotypes and follow these five steps to creating real relationships with consumers
Why Distraction Culture and the New Engagement are rapidly changing the game for advertisers and consumers alike
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