A question of class
02 May 2013
Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.
Search results
Search filters:
By Publication
- campaignlive.co.uk
By Channel
-
Direct Marketing
By Industry Sector
-
Agencies
Click 
to remove filters
Add Search Filters:
By News Type
By Discipline
- CRM/Customer Insight (27)
- Database Marketing (15)
- Lists/Data (3)
- Print/Mail/Fulfilment (1)
Danone appoints Hypernaked for CRM activity
16 May 2013 | by Jeremy Lee
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Proximity poaches Havas EHS' Amanda Arthur
24 Apr 2013 | by Sara Kimberley
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
David Harris joins DraftFCB as ECD
18 Apr 2013 | by Sara Kimberley
DraftFCB London has appointed David Harris as its executive creative director.
AIS co-founder Steve Stretton steps down
04 Apr 2013 | by Sara Kimberley
AIS-founder Steve Stretton is stepping down from running the agency he began 14 years ago to become a non-executive chairman, and is the last of the three partners to stand down from day-to-day involvement in the agency.
Does data pose a threat to creativity?
28 Mar 2013
Sir John Hegarty provided one of the more memorable quotes from last week s Advertising Week Europe conference. Talking about that horrible expression "big data", the current vogue and an altar at which many agencies are genuflecting, he pointed out that "supermarkets had so much customer data coming...
Lida promotes Jonathan Goodman to managing partner
05 Feb 2013 | by Sara Kimberley
Lida has promoted Jonathan Goodman to managing partner.
Philips launches direct marketing contest
24 Jan 2013 | by Sara Kimberley
Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.
Avios appoints MBA to DM and digital account
18 Jan 2013 | by Ian Darby
Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.
John Lewis Partnership calls direct review
17 Jan 2013 | by Sara Kimberley
The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
