OgilvyOne captures £50m Department of Health brief
01 Nov 2012 | by Sara Kimberley
The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.
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Government relaxes brand partner campaign rules
10 May 2013 | by Louise Ridley
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
National Trust launches 'period drama' direct campaign
14 Sep 2012 | by Daniel Farey-Jones
The National Trust is sending out what appears to be a DVD of a period drama in the first direct mail campaign by Lida since winning the account in June.
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.
RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.
National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
The National Trust is reviewing its direct marketing account as it looks to consolidate its fundraising, membership and loyalty activity into one agency.
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running an ad that celebrates the arrival of two giant pandas at Edinburgh zoo, because it implied the animals were a free gift.
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Plan UK, the global children's charity, is to use facial recognition technology on a digital outdoor screen to show different creative treatments to men and women, to raise awareness of the restrictions on girls' freedom in developing countries.
Cow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009, after a long-running investigation sparked by 78 complaints.
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