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Rik Haslam: Why decline in DM creative standards could be irreversible

20 Sep 2012 | by Rik Haslam

Is direct marketing in the UK suffering an irreversible decline in the quality of its creative work?

Claire Beale: Could IPG's "agency of the future" be past it?

04 Aug 2011 | by Claire Beale

When Interpublic Group merged Draft and FCB back in 2006, IPG's boss, Michael Roth, enthused that the result would be "the agency of the future". Five years later, it doesn't feel that way.

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