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The Year Ahead For...Direct marketing

Martin Nieri explains how a changing DM industry can meet the age-old challenge: turning people on to brands.

Direct Agency of the Year: OgilvyOne

The agency has won the accolade for the third year running, thanks to its multi-award-winning Kern & Sohn campaign among other great work

The Year Ahead For ... Direct Marketing

Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make or break a brand. Building a relationship is vital.

The Year Ahead...

Some of adland's sharpest minds pen their thoughts on what's in store for 2012.

Campaign Annual: The Winners

Discover all the winners from Campaign's Annual.

PROMOTIONAL FEATURE - Direct marketing round table

If the recession has been good for anything, it's direct marketing. Campaign brought together industry insiders to discuss its changing role and reputation


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