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Is nuisance call row hurting DM sector?

20 Jun 2013

The issue of the Direct Marketing Association s ability to police the telemarketing industry was thrown into the public spotlight with a report by Which? that exposed flaws in its Telephone Preference Service. According to a survey by the consumer association, people who register for the TPS opt-out...

A question of class

02 May 2013

Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.

Does data pose a threat to creativity?

28 Mar 2013

Sir John Hegarty provided one of the more memorable quotes from last week s Advertising Week Europe conference. Talking about that horrible expression "big data", the current vogue and an altar at which many agencies are genuflecting, he pointed out that "supermarkets had so much customer data coming...

Lord Sugar committed to 'no-brainer' Amscreen

15 Nov 2012

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.

How Adrià became the inspiration for creatives

15 Nov 2012

The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.

Who will win the tablet ad wars this Christmas?

15 Nov 2012

In the ultra-competitive tablet market, the effectiveness of the ads could be key. Matthew Chapman assesses the contenders.

Is quality of direct marketing falling?

01 Nov 2012

What lies behind the recurring criticism of direct work at awards ceremonies, John Tylee asks.

Rapier's post mortem begins as Hornby rides in

06 Sep 2012 | by Jeremy Lee

What really went wrong at the one-time Agency of the Decade, and can CHI help resuscitate the agency, Jeremy Lee asks.

Do UK direct agencies lack big ideas?

15 Jul 2011

A dearth of gongs in Cannes asks questions about the quality of UK entries, Sara Kimberley writes.

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