Turning around a PR crisis
15 Feb 2013
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and other advertisers have found.
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How does one reconcile a lack of trust in advertising with the continuing effectiveness of advertisements? There s no reliable evidence that public trust in something called advertising has, in fact, seriously declined. But even if it has, it wouldn t seriously diminish the effectiveness of any given...
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and other advertisers have found.
Classic car insurance company Hagerty has hired VCCP Share as its first UK agency, ahead of an integrated brand campaign.
Dear Jeremy, why do so many television commercials on air just now spend valuable time telling me it s Christmas and filling their spots up with Santas, snow and sleighs? Don t they know we know it s that time of year? I can tell you don t know anything about advertising. (I was about to say "I can...
Bell Pottinger Private, the PR and marketing group that recently broke away from Chime Communications, is launching a digital content agency.
Ad agencies will continue to dominate the PR category, unless PR shops start to think differently about the work and how they enter it, according to the PR jury at this year's Cannes Festival of Creativity.
The IPA is calling for the exemption of advertising and other professional services from the 2006 Tupe employment regulations.
The Government has backed away from a ban on advertising aimed at children after the industry announced a four-point plan to protect young people from unsuitable ads.
The Government will prevent a US-style explosion of outdoor ads in the countryside when it relaxes planning laws.
The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds.