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On the Campaign couch

How does one reconcile a lack of trust in advertising with the continuing effectiveness of advertisements? There s no reliable evidence that public trust in something called advertising has, in fact, seriously declined. But even if it has, it wouldn t seriously diminish the effectiveness of any given...

Turning around a PR crisis

A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and other advertisers have found.

Insurance firm Hagerty appoints VCCP Share

Classic car insurance company Hagerty has hired VCCP Share as its first UK agency, ahead of an integrated brand campaign.

On the Campaign couch

Dear Jeremy, why do so many television commercials on air just now spend valuable time telling me it s Christmas and filling their spots up with Santas, snow and sleighs? Don t they know we know it s that time of year? I can tell you don t know anything about advertising. (I was about to say "I can...

Bell Pottinger rolls out content agency

Bell Pottinger Private, the PR and marketing group that recently broke away from Chime Communications, is launching a digital content agency.

Cannes 2012: Ad agencies continue to dominate PR Lions

Ad agencies will continue to dominate the PR category, unless PR shops start to think differently about the work and how they enter it, according to the PR jury at this year's Cannes Festival of Creativity.

IPA lobbies Government for changes to Tupe

The IPA is calling for the exemption of advertising and other professional services from the 2006 Tupe employment regulations.

Government rejects calls to ban kids' ads

The Government has backed away from a ban on advertising aimed at children after the industry announced a four-point plan to protect young people from unsuitable ads.

Govt to restrict outdoor ads despite planning law revamp

The Government will prevent a US-style explosion of outdoor ads in the countryside when it relaxes planning laws.

Buhlmann realigns Aegis to play to its strengths

The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds.


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