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The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an eight-year appeal from the campaign group Animal Defenders International (ADI).
How does one reconcile a lack of trust in advertising with the continuing effectiveness of advertisements? There s no reliable evidence that public trust in something called advertising has, in fact, seriously declined. But even if it has, it wouldn t seriously diminish the effectiveness of any given...
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and other advertisers have found.
Classic car insurance company Hagerty has hired VCCP Share as its first UK agency, ahead of an integrated brand campaign.
It seems the discipline is still a big deal for the industry, Alasdair Reid says.
Dear Jeremy, why do so many television commercials on air just now spend valuable time telling me it s Christmas and filling their spots up with Santas, snow and sleighs? Don t they know we know it s that time of year? I can tell you don t know anything about advertising. (I was about to say "I can...
Bell Pottinger Private, the PR and marketing group that recently broke away from Chime Communications, is launching a digital content agency.
You're probably fed up with stories about big data and the Obama election victory by now. It's a shame - it's a story I'd loved to have written.
Chime Communications, the group behind ad agency VCCP and sports marketing agency Fast Track, has appointed Lord Davies of Abersoch as its new chairman.
An office's energy and attitude should reflect the city that it's in, Bartle Bogle Hegarty US's John Patroulis believes.
