Campaign Viral Chart: Spock vs Spock in Audi challenge
10 May 2013 | by Sarah Johnson
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
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Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
17 May 2013 | by Ben Hall
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Is Blippar TV more than a gimmick?
09 May 2013
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
03 May 2013 | by Ben Hall
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Campaign Viral Chart: Evian's dancing baby returns in first place
26 Apr 2013 | by Ben Hall
Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.
Twitter signs major advertising deal with Publicis Groupe
23 Apr 2013 | by Gordon MacMillan
Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.
Campaign Viral Chart: Kmart ships its pants and takes first place
19 Apr 2013 | by Ben Hall
A comic ad from American retailer Kmart has shot to first place in this week's viral chart after being shared more than 1.2 million times in the past seven days.
Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list
12 Apr 2013 | by Ben Hall
Pepsi's spot starring music megastar Beyonce is the most-shared ad this week after generating 226,737 shares across Facebook, Twitter and the blogosphere.
Remote control
11 Apr 2013
Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers' lives or simply increase alienation, Dhrubo Paul asks.
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