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Agency executives have attributed the 12.5 per cent rise in digital advertising in 2012 to the growth of smartphone use and video platforms, but have called for brands to increase their spend on mobile further to keep up with usage.
Google's video ads for its range of products dominate this week's viral chart, after five of the internet giant's April Fools ads racked up a combined 739,189 shares across the social web.
Eyewear brand Oakley launches a European-wide campaign today featuring motor sport icons Fernando Alonso, Valentino Rossi and Sebastian Loeb.
FreshCotton, the online men's clothes shop, has released an online cookbook that combines haute cuisine and drugs to promote the launch of a range of limited edition Stüssy Amsterdam T-shirts.
Google has appointed former Ogilvy & Mather vice-chairman and executive creative director Patrick Collister as its head of design.
Twitter's ad, celebrating its seventh birthday, has been shared more than 28,000 times this week, but Pepsi Max's hidden-camera viral, starring Nascar's Jeff Gordon, remains in first place.
The term "digital" worries me. This is not because I'm a luddite (indeed, I still bear the scars of a stint as the managing editor of a dotcom start-up). No, it's because I'm not sure what the word really means any more.
A Brazilian ad for Dove's Men+Care range of shampoo, created by Ogilvy & Mather Brazil, has been shared 232,831 times to become the third most-shared ad of the week.
LBi has appointed Jonathan Lyon, head of strategic insight at Wunderman, as its global director of strategic insight.
A Pepsi Max ad, created by TBWA\Chiat\Day, is this week's most-shared ad, which features disguised Nascar driver Jeff Gordon taking an unsuspecting car salesman on a test drive.
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