A landmark moment for mobile marketing
28 Mar 2013
Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.
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EDF Energy reviews European media account
03 May 2013 | by Maisie McCabe
EDF Energy, the energy company majority owned by the French state, is reviewing its media planning and buying account across Europe.
A view from the top
07 Mar 2013 | by Ed Vaizey
The week begins with a visit to the Mobile World Congress in Barcelona. It's an important part of the city's economy and they have built a new conference centre to accommodate it. More than 72,000 delegates from all over the world have turned up to talk all things mobile for something like four days.
Glue Isobar wins ScottishPower digital task
17 Jan 2013 | by Katherine Levy
Glue Isobar has been appointed by ScottishPower to handle its digital advertising after a review that began in September last year.
The 10 most popular ads among YouTube UK users in 2012
06 Dec 2012 | by Sarah Shearman
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Campaign Media Awards 2012- Best Media & Entertainment Campaign: Virgin Media
22 Nov 2012
Fifty6's brief was to ensure customers knew Virgin Media was the fastest and best place to get broadband. Research found that competitors' customers were most annoyed by the online buffering that plagues their digital experience.
BT plans overhaul of pay-TV brand
27 Sep 2012 | by Maisie McCabe
BT is reviewing the brand strategy behind the six-year-old BT Vision as it looks to migrate its pay-TV services on to the YouView platform.
Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads
29 Jun 2012 | by Arif Durrani
Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should be focused on creating shareable, high-impact content if they want to engage with them, says AOL's René Rechtman.
Virgin Media to interrupt Yeo Valley ad during Brit breaks
21 Feb 2012 | by Ian Darby
Virgin Media is to stage a "takeover" of spots by Yeo Valley during tonight's (21 February) Brit Awards coverage on ITV1.
Virgin Media shortlists four for £36m advertising account
28 Sep 2011 | by Arif Durrani
Virgin Media has whittled the number of agencies vying for its £36 million advertising business down to four, including incumbent DDB London.
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