The silver bullet
16 May 2013 | by Ilicco Elia
Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.
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From pages to pads
16 May 2013 | by Jonny Kaldor and Jon Marks
As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.
Time for change
16 May 2013 | by Erfan Djazmi
More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.
New tech, old craft
16 May 2013 | by Paul Munce
Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.
The easy way to judge a creative agency: look at what's on its walls
16 May 2013 | by Russell Davies
If this sentence doesn t grab you, then I m wasting my time. That seems to be the general rule with articles we use the first sentence to determine whether the whole thing s worth reading. I ve been thinking about this recently because I ve been doing training for young planners, trying to explain...
ITV and Channel 4 insist they will beat declining ad market
16 May 2013 | by Arif Durrani
ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.
The science behind outdoor advertising
16 May 2013
A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.
Rothermere plots global domination for Mail Online
16 May 2013 | by Arif Durrani
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.
Race for Life to share viewer cancer messages in BGT
15 May 2013 | by Louise Ridley
Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.
Arena wins £15m pan-European Betfair business
15 May 2013 | by Arif Durrani
Arena has been awarded the £15 million consolidated European media planning and buying account for Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom.
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