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The easy way to judge a creative agency: look at what's on its walls

If this sentence doesn t grab you, then I m wasting my time. That seems to be the general rule with articles we use the first sentence to determine whether the whole thing s worth reading. I ve been thinking about this recently because I ve been doing training for young planners, trying to explain...

Arif Durrani: Reflection as well as celebration at Nabs' Big Bash

It was a night of mixed emotions at the Nabs Big Bash last week. More than 1,000 people gathered to support the charity's glittering annual fundraiser at Battersea Evolution, in what also formed the focal point of its centenary celebrations. But it was the one person who was not present who remained...

Arif Durrani: C4 heralds joined-up approach to BT Sport

Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT's new sports channels, and it will kick-start an exciting new commercial offering for the broadcaster.

Arif Durrani: Facebook's UK advisory board creates a stir

Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.

They're big and clever, but televisions just need to have an 'iPhone' moment

I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incompetent friendly neighbourhood electrical goods warehouse,...

The marketing spring is nigh and is running on digital

Spring seems finally to have arrived. There's blossom everywhere as I write (I am aware it could be snowing again by the time you read this!) and there is a smile on the face of Londoners who have been braced against the cold for too long so far this year.

Journalism is changing from how we're reading to how much we're reading

Whenever I m tempted to slag off some Big Dumb Agency move, I think of something Clay Shirky wrote, comparing our era to the advent of publishing: "We re collectively living through the 1500s, when it s easier to see what s broken than what will replace it." And I try to remember that pointing at the...

Never mind big data, what we need in media is data that speaks the same language

Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.

Arif Durrani: Amscreen captures our attention outdoor

Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.

Sometimes problems aren't complicated, they just take time and effort

Sometimes the most useful thing is a phrase or story that crystallises a thought or idea. Here are three that work for me. I once worked for a media director who d been well-trained to never talk about problems, only opportunities. Talking about how the internet might change everything, he said: "We...

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