Things we like
17 May 2013
Campaign's selection of media news and views of note in the week before 17 May 2013.
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John Lewis picks Proximity for CRM account
20 May 2013 | by Louise Ridley
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
Samsung strikes placement deal with The Wanted
14 May 2013 | by James Swift
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Arif Durrani: Facebook's UK advisory board creates a stir
02 May 2013 | by Arif Durrani
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
Mark D'Arcy on what makes a great Facebook campaign
01 May 2013 | by Arif Durrani
The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
Vodafone splashes €3m on painting Madrid Metro red
25 Apr 2013 | by Maisie McCabe
Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first long-term sponsor of a Metro line in the Madrid subway.
A view from the bottom
25 Apr 2013 | by Joe Yule
The week starts with a question. How would a digestive biscuit taste if you dunked it in peppermint tea? Probably horrible, the marketing team think.
Never mind big data, what we need in media is data that speaks the same language
25 Apr 2013 | by Sue Unerman
Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.
English National Opera appoints Total Media
03 Apr 2013 | by Maisie McCabe
The English National Opera (ENO) has appointed the independent media agency Total Media ahead a "radical" marketing campaign to attract new audiences.
Additional Information
Latest jobs Jobs web feed
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In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
