Unilever's Surf introduces foam brand character
08 Jan 2013 | by Loulla-Mae Eleftheriou-Smith
Unilever is introducing the first brand character for its laundry brand Surf, in a campaign created by Bartle Bogle Hegarty.
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A view from the top
25 Apr 2013 | by Roisin Donelly
Coming back from a two-week family holiday in a Wi-Fi-free and telephone-signal-challenged wilderness, it's a relief to overcome the separation anxiety I've felt from the outside world and be reconnected with all the digital tools that help me keep in touch.
Complaints over Morrisons and Boots ads level off
19 Nov 2012 | by Matthew Chapman
Morrisons and Boots appear to have avoided the uproar facing Asda over their Christmas ad campaigns, as complaints about their ads trickle in.
New business leagues - media league (9 November 2012)
07 Nov 2012
MEC re-enters the table after winning parts of the Johnson & Johnson and Beiersdorf accounts.
When to respond to social media chat
25 Oct 2012 | by Jeremy Lee
Can utilising social media comments be a long-term ad strategy for brands, Jeremy Lee wonders.
Connected Campaign of the Month: Boots No7
25 Oct 2012
The brand ran engaging content from make-up experts to attract women looking for a makeover
Boots 'Little Me Organics' claim labelled 'misleading' by watchdog
17 Oct 2012 | by Ben Bold
Boots has been reprimanded by the Advertising Standards Authority for running an online ad for its Little Me Organics Oh So Gentle Hair and Body Wash, after a ruling that it misled consumers into thinking the product was organic.
Unilever confirms £3bn media roster
08 Oct 2012 | by Maisie McCabe
Unilever has confirmed the reappointment of Mindshare as its media agency for Western Europe including the UK and PHD to the global communication planning brief for the bulk of its brands.
Lynx says 'sorry' to Prince Harry
28 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
Lynx has run a one-off tactical press ad in the Sun on Sunday that apologises to Prince Harry for the Las Vegas debacle, which the brand jokes may have been caused by the "Lynx Effect'"
Unilever celebrates 'one millionth Lynx Effect'
24 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
Lynx has launched a commemorative video that features more than 30 references to its famous ads, to celebrate reaching a million fans on Facebook.
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