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Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

Creative business rankings

17 May 2013: Albion has soared to number three in the league after winning YouView.

Media business rankings

17 May 2013: No changes in the media table, with MediaCom still significantly ahead of others.

Government warned to treat brand link-ups with caution

The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.

Samsung strikes placement deal with The Wanted

Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Creative business rankings

9 May 2013: Grey strengthens its number-two position after scooping Gillette, while Saatchi & Saatchi, Bartle Bogle Hegarty and Dare all enter the league with one win each.

Media business rankings

9 May 2013: No changes this week in the media table, with MediaCom remaining at the top.

Bombay Sapphire launches online film contest

Bombay Sapphire has launched its second Imagination film competition by signing the actor Adrien Brody as a judge for the contest.

Is real-time marketing the future of advertising?

The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.

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