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Never mind big data, what we need in media is data that speaks the same language

Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.

Creative business rankings

26 April 2013: TBWA UK and 18 Feet & Rising each add a £2 million account to their billings.

Media business rankings

26 April 2013: No change in the media league this week, with MediaCom still significantly ahead of other shops in billings.

Barclaycard's Whitton focuses on trust

The European marketing director is driving an education agenda in a sector weak in consumer trust. By John Tylee.

Creative business rankings

19 April 2013: No changes in the creative league this week, with TBWA UK remaining at the top.

Media business rankings

19 April 2013: MediaCom maintains its pole position in the media rankings.

IPA president Ian Priest unveils agenda of 'commercial creativity'

Ian Priest, the new president of the IPA, today unveiled an agenda that places an emphasis on "commercial creativity."

Taco Bell turns to Deutsch for latest TV ad

Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign.

Kids Company uses Vine to promote donations

Kids Company, the children's charity, has released a series of videos created by Abbott Mead Vickers BBDO for Twitter's Vine service.

The World's Leading Independent Agencies 2013: Happiness

Your agency should do anything to make people happy. Because happy people make great work and great work is what makes people happy.


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