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The leap to big content: Damian Collier, Daniel Fisher, Viral Spiral

The most popular digital content gives birth to an incredible amount of data, the insights from which will ensure future success.

Some serious partying: Wesley ter Haar, Victor Knaap, MediaMonks

After all the serious business of co-creating great work has been done and dusted, it's time to celebrate, and no-one knows how to party like the Dutch.

Sonic force: Jim Griffin, Owen Griffiths, The Jungle Group

Whether it's a voiceover, sound effect or music, the audio element of a campaign - when designed and planned effectively - can have an enormous impact.

Feed the imagination: Emma Eriksson, Jeff Wayne Music

Intel might have done it years ago with its audio logo, but now other brands are waking up to the benefits of a sonic branding strategy.

Reach out to the world: Steve Davies, Advertising Producers Association

For UK production agencies, networking has climbed the agenda, and there is no better place to network, and attract new clients, than the Cannes Lions Festival of Creativity.

Innovation? It's in Amsterdam's DNA: Kerrie Finch, FinchFactor

It is no accident that some of the advertising industry's most pioneering and effective work is being originated in the Netherlands' vibrant capital city.

Creatives, meet the coders: Pierre Naggar, Turn Europe

The two camps have much to learn from each other, especially if creatives want their ads to be effective.

Connected Campaign of the Month: Fab.com

The fast-growing, design-led online retailer uses a range of Facebook solutions to acquire customers and boost sales.

The World's Leading Independent Agencies 2013: Happiness

Your agency should do anything to make people happy. Because happy people make great work and great work is what makes people happy.

The World's Leading Independent Agencies 2013: El Laboratorio

As the bridge between brands and consumers, agencies should think less about what to say to people and more about what to do for people.

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