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1. Red Bull, supersonic freefall from 128k mission highlights Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...
1. Dear JB, Your previous advice on the link between no ties, jeans and success in comms has proved invaluable. Your further insight will be appreciated on the career prospects for those wearing long shirts outside vs the inside trousers fraternity. Yours sincerely, John Billett. Dear JB, thank you...
1. Lynx, Anarchy The narrative tells the time-old tale of boy meets girl, but each image is loaded with a potentially catastrophic twist, such as a strimmer converging on a Chihuahua, or a blowtorch dangerously close to a bag of fireworks. These witty executions, created by Bartle Bogle Hegarty...
1. Craig Mawdsley and Bridget Angear A second year running in the number-one spot for the Abbott Mead Vickers BBDO duo of Angear and Mawdsley, who have again led the most-awarded planning department in London. As well as winning Effectiveness Company of the Year at the IPA Effectiveness Awards, the...
1. Anthony Nolan, the perfect match Agency: Albion; creatives: Dave Mygind and Debs Gerrard; agency producer: Petrina Kilby; facilities house: 750mph; sound engineer: Gary Walker Script Hi, my name is Paul Walshe and, in 2007, I was diagnosed with leukaemia I needed a blood stem cell transplant...
1. Johnny Hornby OK, like most of the people on this list, Hornby is much more than a suit but the CHI Partners founder is an account man to his bones. And now his mercurial talents are increasingly in demand far beyond the UK. 2. Nicola Mendelsohn Just where does she find the time and energy?...
1. Greg Nugent In this Olympic year, the top accolade must go to Locog s director of brand, marketing and culture, who spent just over three years helping to make London 2012 the spectacular success it was. Despite keeping himself in the background, the former Eurostar marketer was able to put his...
1. British Heart Foundation, Vinnie The British Heart Foundation launched a film featuring Vinnie Jones that became the most-shared video online during its launch week. The campaign showed Jones demonstrating how to sync hands-only CPR to Stayin Alive , which is the correct tempo to perform chest...
1. James Murphy Murphy retains the number-one spot after a spectacular 2012 in which he sold his agency to Omnicom and was handed a larger train set to play with in the shape of the merged Adam Eve/DDB. Murphy is a consummate and tireless networker who is peerless in managing both internal and external...
1. Dove, Ad Makeover Ogilvy Mather developed an app for Dove that empowered ordinary people to choose positive messages to run on Facebook in place of negative advertising that can destroy self-esteem. The app reached more than 29 million women and triumphed at Cannes and the Campaign Big Awards....
