US election: myths and truths
05 Dec 2012
Who won the election? Not just Obama, but local TV stations too, as social left room for $1bn of commercials
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Private Hear: December 2012
06 Dec 2012
Featuring work from Bluewater, ChurchAds.net, The Guardian, Nando's, Gillette and Sky.
Roundtable Discussion - Integration for all
04 Dec 2012 | by Stuart Derrick
Integration is more important than ever, according to Campaign's panel of experts, and it should affect entire client organisations - not just their marketing departments. Stuart Derrick reports.
Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
It's time to drop the stigma attached to commerciality and learn to create branded content that not only tells great stories but is also commercially minded, according to experts at the Campaign and The Huffington Post debate, Stuart Derrick writes
Roundtable Discussion - Trading on great brand stories
28 Nov 2012 | by Staff
Our experts joined Campaign in Amsterdam to discuss the challenges and opportunities facing clients and why the city's creative businesses are particularly well placed to face up to them.
A global state of mind
28 Nov 2012 | by Al Moseley, 180 Amsterdam
To meet international clients' needs, agencies must infuse their work with a global philosophy by discovering a brand's human story and telling it in such a way that it transcends cultures.
Be as you are
28 Nov 2012 | by Jan Rijkenberg, BSUR group
Brands need to be consistent and diverse all at once. And this requires a unique identity that makes sense across both borders and platforms.
Why making sense makes perfect sense
28 Nov 2012 | by Remco Marinus, Lemz
The future lies in a mindset where brands improve by improving the world, and this is where agencies can take the lead.
Being Dutch in digital
28 Nov 2012 | by Victor Knaap, MediaMonks
Amsterdam's place on the global advertising stage is down to its identifiably Dutch blend of innate craftsmanship, stubborn loyalty, adaptability and a world-class aversion to hierarchy.
Creating worlds, not ads
28 Nov 2012 | by Chris Baylis, Tribal DDB Amsterdam
Producing ideas that effortlessly cross cultural borders and allow brands to inhabit their own 'worlds' is much easier when based in a city that has always had a progressive global outlook.
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