Top 10 TV and cinema ads
13 Dec 2012
Campaign looks at the top 10 ads of 2012.
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1. Audi S7, 8 cylinders when you need it The Audi S7 attempts to bridge the gap between saloons and traditional coup s by mixing luxury and sleek looks. And this ad, which combines the faces of a big cat and its domestic counterpart, is almost hypnotic in the way it communicates the S7 s power and...
2012 was all about the Olympics, and among the sponsors there could only be one winner as the sports brand's activity repeatedly struck gold.
1. Mark Collins The managing director of broadcast trading for Group M is, by virtue of the role, the biggest-cheese media buyer in town, overseeing the largest share of the TV spending pie as well as radio and cinema. When he isn t negotiating a smooth deal, he likes listening to The Stone Roses...
In its 30th year, the agency sold to Publicis Groupe and became the most-awarded UK shop at Cannes, proving it's just as hungry as ever
1. Jonathan Fowles Fowles helped PHD become the first media agency to win an IPA Effectiveness award during his 15-year stint there. Now at Manning Gottlieb OMD, he is also responsible for helping the shop scoop the Grand Prix at this year s IPA Effectiveness Awards and the Media Grand Prix in Cannes...
1. The BBC s Savilegate omnishambles Good old "Auntie" rode on a new-found wave of support following its lauded Olympic Games coverage, only to be confronted by the scandal of Jimmy Savile s terrible behaviour while still on its books. The BBC, under the new director-general, George Entwistle, proved...
1. Red Bull, supersonic freefall from 128k mission highlights Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...
1. Dear JB, Your previous advice on the link between no ties, jeans and success in comms has proved invaluable. Your further insight will be appreciated on the career prospects for those wearing long shirts outside vs the inside trousers fraternity. Yours sincerely, John Billett. Dear JB, thank you...
1. Lynx, Anarchy The narrative tells the time-old tale of boy meets girl, but each image is loaded with a potentially catastrophic twist, such as a strimmer converging on a Chihuahua, or a blowtorch dangerously close to a bag of fireworks. These witty executions, created by Bartle Bogle Hegarty...