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Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
Publicis Groupe has changed the way it works to reflect the reorganisation of the Renault marketing team as the advertising giant and car maker evolve away from the traditional relationship between a supplier and a client.
Creative agencies shouldn't just innovate for the sake of it and should be respectful for what brands are about, according to Oliver Bouas-Laurent, chief executive of French agency Mademoiselle Scarlett.
2012 was all about the Olympics, and among the sponsors there could only be one winner as the sports brand's activity repeatedly struck gold.
1. The BBC s Savilegate omnishambles Good old "Auntie" rode on a new-found wave of support following its lauded Olympic Games coverage, only to be confronted by the scandal of Jimmy Savile s terrible behaviour while still on its books. The BBC, under the new director-general, George Entwistle, proved...
1. Greg Nugent In this Olympic year, the top accolade must go to Locog s director of brand, marketing and culture, who spent just over three years helping to make London 2012 the spectacular success it was. Despite keeping himself in the background, the former Eurostar marketer was able to put his...
1. Kelly Williams Sharing commercial responsibilities with Simon Daglish, ITV s group commercial sales director is tasked with selling airtime for TV s biggest commercial channel. He is also a key orchestrator in the upward journey that ITV has put into glittery motion in 2012, helping the broadcaster...
Kraft has launched an eCRM campaign supporting its coffee brand Tassimo, which sends "thank you" messages to customers' friends, in a campaign created by Publicis Chemistry.
O2 has been rapped by the Advertising Standards Authority (ASA) after it was ruled to have made a misleading claim on its website about delivery dates of the iPhone 5.
Nike and adidas have both run advertising activity around two of the most-talked about footballing highlights of the weekend, the Manchester derby and Lionel Messi's new goal-scoring record.
