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Hello Boys voted greatest poster ever created

31 Mar 2011 | by Daniel Farey-Jones

TBWA's "Hello Boys" billboard for Wonderbra has been voted the best poster ad ever created, in Campaign's Outdoor Hall of Fame, held in association with the Outdoor Media Centre.

Magners appoints Elvis to below-the-line account

31 Mar 2011 | by Sara Kimberley

Magners, the Irish cider brand, has appointed Elvis to handle its below-the-line account.

Sky signs Xbox for product placement

31 Mar 2011 | by Sarah Shearman

Microsoft has signed a product placement deal making its Xbox Kinect 360 game Kinect Sports the first product placement to air on Sky channels.

Kitcatt Nohr Digitas secures first account win with Aviva

31 Mar 2011 | by Sara Kimberley

Aviva has appointed Kitcatt Nohr Digitas to handle the global advertising account for its investment division.

Arena Media lands Sportsdirect brief

31 Mar 2011 | by Campaign staff

Sportsdirect.com, the sports retailer, has appointed Arena Media to handle its £4 million UK media planning and buying account.

Big Al's and the7stars capture Yardley

31 Mar 2011 | by Campaign staff

Big Al's Creative Emporium and the7stars have been appointed to handle the creative and media business for the soap and perfume retailer Yardley London.

Right Guard signs sponsorship deal with Channel 4

31 Mar 2011 | by Maisie McCabe

Right Guard, the Henkel-owned deodorant brand, has signed a seven-figure deal to sponsor a strand of programmes across Channel 4, including The Million Pound Drop, to promote its male and female variants.

Tim Allnutt leaves MCHI for new challenges

31 Mar 2011 | by Campaign staff

Tim Allnutt, the managing partner of MCHI, is leaving the full-service media and creative agency.

Yellow Door beats Burnett to Westfield

31 Mar 2011 | by Campaign staff

Westfield, the shopping centre owner, has appointed its PR agency Yellow Door to handle the advertising for its West London and Stratford City development sites.

Saatchis boosts creativity with JWT pairing

31 Mar 2011 | by Anne Cassidy

Saatchi & Saatchi has hired Laurence Quinn and Mark Norcutt as creative directors on its Toyota account.

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