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Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike.
Drinks brand Martini is pushing its new "luck is an attitude" philosophy with a two-minute film starring a member of the public who was selected via a talent search on Facebook.
Bloomberg Businessweek is to launch a four-week outdoor brand advertising campaign to promote the "personality" of the magazine ahead of new Europe edition in 2012.
Heineken is looking to consolidate its estimated £230m global media planning and buying business into either incumbent agencies MediaVest or Mindshare, in an attempt to achieve cost efficiencies.
Wells & Young's has been banned from airing a cinema ad for the Estrella Damm lager brand after it was judged to be irresponsible as it could encourage combining drinking alcohol and swimming.
Jack Daniel's is to launch a Christmas campaign that celebrates its distillery in Lynchburg, Tennessee, featuring its people building a 26-ft tall Christmas tree made of whiskey barrels.
Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority received complaints that they over-sexualised woman and could be seen by children.
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship of the London Games.
A contest between six direct marketing creative directors to champion their favourite piece of direct creative finished with Sav Evangelou's choice of the Rom chocolate bar campaign winning the audience vote.
Publicis Groupe is bolstering its digital offering in China by buying Gomye, a full-service digital agency with offices in Beijing, Chengdu and Chongqing, for an undisclosed sum.
