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Proximity lands £50m Lloyds TSB DM account

20 Dec 2010 | by Sara Kimberley

Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.

WPP buys US DM house

09 Dec 2010 | by Ed Owen

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM Group.

We Buy Any Car to hire first agency

02 Dec 2010 | by Sara Kimberley

Fans of the annoyingly catchy We Buy Any Car TV ads could soon be in for a few surprises, following the car-valuation company's decision to appoint an advertising agency.

Digital Marketing Group profits drop 14%

23 Nov 2010 | by Daniel Farey-Jones

Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.

Diageo GB consolidates DM roster into TMW and RPM

16 Nov 2010 | by Sara Kimberley

Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch.

WPP acquires data marketing business I-Behaviour

10 Nov 2010 | by Sarah Shearman

WPP has acquired US data marketing business I-Behaviour Inc through KBM Group, part of its Wunderman network, as it looks to increase its investment in digital knowledge-based marketing solutions.

DMA shortlists five for Young Spark award

09 Nov 2010 | by Mark Banham

Five finalists, including Gemma Newton from Proximity London, have been selected to join the shortlist for the Direct Marketing Association's Young Spark new talent award.

Stephens Francis Whitson hires Presky Maves management team

28 Oct 2010 | by Sara Kimberley

Stephens Francis Whitson has hired a senior management team from the recently demerged Presky Maves, including its managing director, Peter Worster, who will bring clients including Barclays and First Drinks into the VCCP Partnership.

Future targets Xbox mag subscribers with personalised ads

27 Oct 2010 | by Ben Bold

Computer games magazine publisher Future is promoting the launch of 'Fable III' on the Xbox 360 with a series of personalised press ads aimed at magazine subscribers.

Learn the New 'Dating' Game

15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign

Consumers can be reached more easily but they are more discerning, so brands must be wary of looking too desperate

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