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LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr and Mrs show.
LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Puffed Wheat, had kicked off a review of its media and creative arrangements.
LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis. As good today as it's always been".
LONDON - Marks & Spencer has been cleared of sexism in its Christmas ad following 100 complaints from viewers.
LONDON - Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its Shreddies brand.
LONDON - Love 'em or hate 'em, Brussels sprouts are a staple part of any Christmas day feast - but spare a thought for the agency colleagues of the creative eating hundreds for charity.
LONDON - The Advertising Standards Authority has cleared a TV ad for Smirnoff Vodka, despite complaints it suggested alcohol could enhance mood and musical performance.
LONDON - A TV ad which claimed KFC's chicken was delivered fresh to each store daily has dodged a ban by the Advertising Standards Authority after viewers objected it was misleading.
LONDON - Beverage Brands, the owner of WKD, has awarded MediaCom its £5 million media buying account.
LONDON - Did Drench's latest ad featuring jazz-playing hamsters get the public's toes tapping?
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