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Paddy Power kicks off Cheltenham Festival ad campaign

06 Mar 2013 | by Sara Kimberley

Paddy Power has launched a TV campaign as it gears up for Cheltenham Race Festival next week.

Agencies line up for PokerStars ad brief

07 Feb 2013 | by Ian Darby

PokerStars is talking to UK agencies about an advertising brief to promote the online poker site.

Betfair launches pan-European media pitch

24 Jan 2013 | by Maisie McCabe

Betfair, the betting exchange, has contacted agencies ahead of a pan-European media planning and buying pitch.

Richard Desmond slams National Lottery price rise

18 Jan 2013 | by Maisie McCabe

Richard Desmond, the chairman of Northern & Shell, has printed a full page ad in his newspapers to confirm that tickets for the Heath Lottery will continue to be £1, despite the National Lottery announcing plans to double its price.

Ad watchdog bans Keith Chegwin Twitter plug

09 Jan 2013 | by Matthew Chapman

A tweet by Keith Chegwin has been banned by the Advertising Standards Authority (ASA) for plugging a sweepstake competition on Twitter without stating that it was an ad.

Coral attempts to stand out in football betting ad fray

30 Nov 2012 | by Daniel Farey-Jones

Bookmaker Coral is to debut a TV ad featuring a football 'evolving' as it attempts to push its new mobile offering in the crowded sports betting market.

ASA bans Mirror casino ad for appealing to children

07 Nov 2012 | by Daniel Farey-Jones

The ad watchdog has banned a press ad for the Daily Mirror's online casino because it judged an image of a Transformers cartoon character was likely to appeal to children.

Fabula nets £10m William Hill sports creative

18 Oct 2012 | by Anne Cassidy

William Hill has split its £14 million UK advertising account, appointing the start-up Fabula to handle the sports-betting side of the business.

Betfred focuses on football with 'Now even better Fred' push

12 Oct 2012 | by Matthew Chapman

Bookmaker Betfred.com is returning to TV with a 'Now even better Fred' campaign that will draw attention to its 'bigger and better' football proposition.

Paddy Power 'sky tweets' ambush Ryder Cup

01 Oct 2012 | by John Reynolds

Paddy Power ruffled the losing US Ryder Cup golfers' feathers this weekend with a stunt in which it took to the sky to deliver encouraging and provocative "sky tweets", supplied by European fans.

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