Is Blippar TV more than a gimmick?
09 May 2013
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
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Rothermere plots global domination for Mail Online
16 May 2013 | by Arif Durrani
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
AOL continues to bet on video with Be On
02 May 2013
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
All eyes on Telegraph as online meter is unveiled
11 Apr 2013
The publisher adopts model similar to that of The New York Times, which should reassure advertisers. By Arif Durrani.
Does DAB remain the future of radio?
28 Mar 2013
It's not just analogue radio but other digital technologies that could stunt the growth of DAB. By Alasdair Reid
Mindshare opens The Adaptive Lab multimedia space
11 Mar 2013 | by Arif Durrani
Mindshare has created The Adaptive Lab, a multimedia space for brands, designed to showcase the future of entertainment and connected experiences.
The SpaceTop 3D desktop
07 Mar 2013
One gripe with digital is that, unlike a book or vinyl, it's not a tactile medium. Well, that may be about to change, Jeremy Lee says.
The future's bright, the future's useful
05 Mar 2013
Problem-solving, rather than novelty, innovations were the order of the day at Mobile World Congress 2013. By James Connelly.
Arif Durrani: Google's Squared is another welcome media boost
28 Feb 2013 | by Arif Durrani
So, we have lost our AAA credit rating and Moody's expects UK growth to "remain sluggish over the next few years". What are we going to do about it? Well, in terms of industry initiatives, quite a lot, actually.
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