Rothermere plots global domination for Mail Online
16 May 2013 | by Arif Durrani
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.
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Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.
WHAT HE DID Townsend designed Bartle Bogle Hegarty's recent print ad for The Guardian's coverage of the legacy of Baroness Thatcher.
Campaign's selection of media news and views of note in the week before 3 May 2013.
Change was in the air at Newsworks' Shift 2013 event last week, when leaders from the fractious newspaper business set aside their differences and held the industry equivalent of the wartime Christmas Day football match.
Whenever I m tempted to slag off some Big Dumb Agency move, I think of something Clay Shirky wrote, comparing our era to the advent of publishing: "We re collectively living through the 1500s, when it s easier to see what s broken than what will replace it." And I try to remember that pointing at the...
Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.
Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news.
Silk Cut's manufacturer has kicked off the third phase of its campaign against plain cigarette packaging today with an ad questioning whether the Government has any evidence it will work.
Groundhog Day was more than a month ago - but the press market surely experienced a touch of déjà vu in absorbing yet more restructures focused around "digital". Is the press failing to adapt fast enough to the new world order? Alasdair Reid writes.