Time for change
16 May 2013 | by Erfan Djazmi
More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.
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From pages to pads
16 May 2013 | by Jonny Kaldor and Jon Marks
As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.
New tech, old craft
16 May 2013 | by Paul Munce
Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.
MGOMD hires Carat's Mark Brennan to head up mobile
07 May 2013 | by Louise Ridley
Manning Gottlieb OMD has hired Mark Brennan, the head of mobile at Carat, to the same role at the agency, replacing Mark Halliday.
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Arif Durrani: Facebook's UK advisory board creates a stir
02 May 2013 | by Arif Durrani
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
AOL continues to bet on video with Be On
02 May 2013
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
Mark D'Arcy on what makes a great Facebook campaign
01 May 2013 | by Arif Durrani
The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
AOL pulls plug on Goviral but launches Be On
30 Apr 2013 | by Arif Durrani
AOL Networks has consigned its video distribution service, Goviral, to history, with the launch today of a larger, more ambitious global branded content business called Be On.
Mobile takes lead role in fuelling digital growth
18 Apr 2013
The upsurge in mobile adspend last year suggests a nascent sector that shows no sign of slowing down. By Alasdair Reid.
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