Albion picks up Chemist Direct brand and digital brief
11 Jan 2013 | by Staff
Albion has been hired by the online chemist Chemist Direct to handle its brand identity and redevelop its ecommerce platform, Chemistdirect.co.uk.
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Boots UK launches ad funded show on Real and Smooth Radio
08 Mar 2013 | by Ian Darby
Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.
Boots 'carb control' ad banned after using study on obese people
05 Dec 2012 | by Matthew Chapman
Boots has fallen foul of the ad watchdog for an online ad that based its claims about a dietary product on a study that focused "inappropriately on obese subjects".
Novartis opens pitch for global brand launch
22 Nov 2012 | by Sara Kimberley
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
Complaints over Morrisons and Boots ads level off
19 Nov 2012 | by Matthew Chapman
Morrisons and Boots appear to have avoided the uproar facing Asda over their Christmas ad campaigns, as complaints about their ads trickle in.
Omega Pharma in £50m media review
11 Oct 2012 | by Nick Batten
Omega Pharma, the over-the-counter healthcare company, is reviewing its estimated £50 million global media planning and buying account.
Reckitt Benckiser launches 'breathing' air freshener and children's Strepsils
14 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is launching a new air freshener under its Air Wick brand that claims to "breathe in" odours and "breathe out" fresh air.
Pfizer calls £5m ad pitch
19 Jul 2012 | by Jeremy Lee
Pfizer, the pharmaceutical company behind the consumer healthcare brands Anadin and Centrum, is looking to consolidate its £5 million UK advertising account into one agency.
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt Benckiser is successfully putting some sex into its marketing. John Tylee reports.
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media planning and buying business, currently held by ZenithOptimedia.
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