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From pages to pads

16 May 2013 | by Jonny Kaldor and Jon Marks

As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.

The silver bullet

16 May 2013 | by Ilicco Elia

Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.

Time for change

16 May 2013 | by Erfan Djazmi

More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.

New tech, old craft

16 May 2013 | by Paul Munce

Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.

Creatives can still win war with number-crunchers

16 May 2013 | by Ian Darby

Campaign s front page last week carried the following dispiriting phrase: "triggered by staff changes in the procurement team at Mercedes headquarters in Stuttgart, Germany". A fragment calculated to dim the joy in even that zaniest of toothsome cheesters, Alan Carr. It conjures images of forced...

A view from the top

16 May 2013 | by Miles Young

Saturday am: PIA303 Lahore to Karachi, a chance to review the last three days with Taher Khan. Pakistan is one of our fastest-growing markets. Afternoon is "free". Why do I love Karachi so much? Untamed energy, ultimate melting pot, little conventional beauty, socially hyperactive. Visited Abdul...

A view from the bottom

16 May 2013 | by David Austin

I ve just read, on a fascinating new Tumblr, that you know you ve been in advertising for too long if you think "impactful" is a word and you wear a woolly hat indoors. I m a relative newbie, so this news makes me scratch my head (beanies can really itch) in dismay: "impactful" isn t a word? Monday:...

The easy way to judge a creative agency: look at what's on its walls

16 May 2013 | by Russell Davies

If this sentence doesn t grab you, then I m wasting my time. That seems to be the general rule with articles we use the first sentence to determine whether the whole thing s worth reading. I ve been thinking about this recently because I ve been doing training for young planners, trying to explain...

ITV and Channel 4 insist they will beat declining ad market

16 May 2013 | by Arif Durrani

ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.

Creating culture

16 May 2013

Free booze, theatre outings, sumo wrestling and downright bizarre party stunts are just some of the methods being employed to foster a distinctive culture in agencies, James Swift discovers.

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