Government rejects calls for alcohol ad ban
20 Sep 2012 | by our Parliamentary correspondent
The Government has rejected demands by MPs for a French-style ban on TV commercials and new curbs on cinema ads for alcohol.
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The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
The Government has rejected demands by MPs for a French-style ban on TV commercials and new curbs on cinema ads for alcohol.
Labour has called for tougher regulation of ads by claims management companies that help people who were mis-sold financial products secure compensation.
The Government has warned that it will consider a ban on alcohol advertising unless more action is taken to reduce young people's exposure to it.
The advertising and food industries face another battle after the launch of a campaign to ban junk-food commercials before 9pm.
Ministers have threatened to crack down on ads by credit companies offering short-term "payday loans" at high interest rates.
Multimillion-pound advertising campaigns at General Elections could be consigned to history under plans to reform party funding.
The Government will prevent a US-style explosion of outdoor ads in the countryside when it relaxes planning laws.
The Advertising Standards Authority's remit for regulating advertising on video-on-demand services will be extended to applying sanctions to service providers as well as marketers.
Ofcom has paved the way for commercial public service broadcasters to conditionally sell ads and withhold ad minutage, but has ruled out a wider study of the TV ad market.