Start-ups win agency support through MAA contest
03 Dec 2012 | by Daniel Farey-Jones
Nine start-up businesses have won the services of marketing agencies including WDMP and Arc for a year, after a pitch event last week.
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Scholl, the world's largest foot care brand, owned by Reckitt Benckiser, has appointed LBi to redevelop its websites around the world.
Nine start-up businesses have won the services of marketing agencies including WDMP and Arc for a year, after a pitch event last week.
Volkswagen has invested in branded content with a new music show on Channel 4 to promote the VW Beetle.
The organising body for the Rugby League World Cup 2013 has appointed McCann Manchester to promote the tournament, following a pitch process.
The Department of Health has retained Dare to handle its advertising account for its high-profile anti-smoking campaign.
Virgin Media has launched a press campaign featuring Mo Farah, the London 2012 double gold medallist, alongside a new TV ad starring established celebrity Usain Bolt.
Creature London has picked up a brief from Adidas to create an integrated campaign to promote the sports brand's winter apparel range across Europe and Asia.
Spontex, the household cleaning brand, has signed a combined product placement, sponsorship and on-pack promotion deal for Sky1's comedy series Trollied.
Vodafone has hired MEC Access to work on finding its next eight-figure global sponsorship property.
Jaguar has appointed The Brooklyn Brothers to handle the global launch campaign for its F-Type sports car.