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Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
Agency executives have attributed the 12.5 per cent rise in digital advertising in 2012 to the growth of smartphone use and video platforms, but have called for brands to increase their spend on mobile further to keep up with usage.
Damian Blackden, Omnicom Media Group's digital leader in Europe, Middle East, and Africa (EMEA), is set to leave the agency network after four years.
Clients are missing out on valuable business if they do not yet have a mobile-optimised website, says Stephany van Willigenburg of Google UK.
Sensible brands looking to nurture mobile relationships with potential customers need to take it steady, not come on strong on the first date, says Tim Dunn of Isobar Mobile.
Brands struggling to activate sales in-store should welcome the latest mobile innovations that will deliver more engaging customer experiences, says Gavin Crouch of JWT London.
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise, says Ilicco Elia of LBi.
If brands are to succeed with mobile marketing, they need to understand human needs and balance the convergence of creativity and technology, says James Devon of MBA.
The annual technology showcase is the place to spot the potential of recent tech developments. William Lidstone shares this year's highlights.
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies to profit from apps though "mobile will become a powerful advertising medium".
