Thomson Reuters to launch Eikon ad campaign
17 Sep 2010 | by Arif Durrani
Thomson Reuters is set to launch its largest marketing campaign in its 159-year-old history to promote the launch of its new financial desktop, Thomson Reuters Eikon.
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The Year Ahead for ... Creativity
12 Jan 2012 | by Nick Gill
Nick Gill believes exciting the public is still the priority: get the most out of your creative, take an open-minded approach and use technology wisely.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
Controlling communications used to mean controlling the agenda until digital changed all that and super-connected citizens are dictating things
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right
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