Ronaldo, the Brazilian footballer turned marketing man, has claimed he is moving to the UK to study advertising at WPP under the mentorship of Sir Martin Sorrell.
24 Sep 2012
| by Ben Bold
M&C Saatchi is considering rolling out its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to David Kershaw, chief executive.
WPP has posted first half pre-tax profits of £357.7m and has confirmed it will move its headquarters back to the UK for tax purposes subject to shareholder approval.
Chime Communications, home to VCCP and sports marketing group CSM, has reported a 47% lift in headline pre-tax profit to £10.9 million for the first six months of the year, boosted by heavy involvement in the London 2012 Olympics and Paralympics Games.
Publicis Groupe has reported a 19.6% rise in first-half pre-tax profits to €384m (£300m), despite the loss of the General Motors (GM) media contract and a slowdown in organic growth.
Omnicom, the world's second-largest advertising group, has reported a 2.2% rise in second-quarter net income to $282.7m (£180.6m), although its revenue growth was the slowest since Q4 2009.
WPP's chief executive remains confident that global ad spend will achieve growth of 4% plus in this maxi-quadrennial year, despite a sluggish first quarter leading rival network to revise forecasts down, but Sorrell admits to being "worried" about 2013.
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship property.
Iris was the most-awarded agency and Livity's 'Final Verse' NSPCC campaign was the most-awarded piece of work at the Marketing Agencies Association (MAA) awards, held last night (1 March) at The Brewery.
WPP's annual pre-tax profits have grown 18.5% to a record £1.01bn while revenues climbed 7.4% to a record £10.02bn.