GroupM, WPP's media arm, has appointed Ellie Edwards, formerly managing director of ad network Hi-Media, as UK managing director of its performance agency Quisma, which launches today.
16 Feb 2011
| by Mark Banham
WPP Digital has merged its digital agencies Schematic, Bridge Worldwide, Blue and Quasar, to create Possible Worldwide, a new interactive marketing agency with 18 offices.
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate.
Videos produced by Sarah Johnson
LONDON - The merger between Microsoft and Yahoo! could spell the end of high online ad costs and trouble for the rival company Google, according to Sir Martin Sorrell.