The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
Publicis Groupe has reported "spectacular growth" of 7% for organic revenues in October, driven by the US, fast growing markets and digital, representing a welcome recovery from its "brutal and unexpected" falls in ad spend in its third quarter.
01 Nov 2012
| by Katherine Levy
Volkswagen has invested in branded content with a new music show on Channel 4 to promote the VW Beetle.
15 Oct 2012
| by Ben Bold
OgilvyAction, the brand activation arm of the Ogilvy Group, has promoted business development director Richard Woodward to the newly created post of managing director.
Red Bull has produced a video featuring its sponsored athletes wishing Felix Baumgartner good luck as he prepares to freefall 23 miles in a live-streamed record attempt.
Giffgaff, O2's online SIM-only mobile network, is preparing to call a review of its advertising business as it looks to expand its marketing activity, bringing an end to its three year relationship with Albion London.
A timely and succinct press ad from Locog sponsor BT appeared to capture public sentiment today, declaring "London, take a bow".
Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should be focused on creating shareable, high-impact content if they want to engage with them, says AOL's René Rechtman.