Do UK direct agencies lack big ideas?
15 Jul 2011
A dearth of gongs in Cannes asks questions about the quality of UK entries, Sara Kimberley writes.
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Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced at Lateral Group as its first executive creative director.
A dearth of gongs in Cannes asks questions about the quality of UK entries, Sara Kimberley writes.
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Social technologies will give brands unprecedented access to groups of connected web users
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed