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Snickers ad snares bad spellers

01 May 2013 | by James Swift

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Is this outdoor's new Route to ad success?

28 Feb 2013

By covering all outdoor formats, Postar's successor should help the medium sell itself better. Alasdair Reid investigates.

Things We Like

21 Feb 2013

Campaign's selection of media news and views of note in the week before 22 February 2013.

GroupM downgrades 2013 global ad forecast

03 Dec 2012 | by Arif Durrani

Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5% today, citing "continued sluggishness in the US and European economies".

BrandAmp's Chase joins Momentum

06 May 2011 | by Maisie McCabe

Dave Chase, the head of brand partnerships at specialist music consultancy BrandAmp, is to join Interpublic's integrated and experiential agency Momentum to manage its relationship with American Express and Live Nation.

Red Bull to screen sporting film shorts for cinema push

29 Mar 2011 | by Maisie McCabe

Red Bull, the drinks brand, is to launch a series of short films showcasing freesports action, as part of four months of big screen and social media activity to target younger cinemagoers via Cineworld.

Creative Orchestra alters Tube map for water charity campaign

31 Aug 2010 | by Jennifer Whitehead

Ad agency Creative Orchestra is launching its own campaign to raise awareness of the importance of clean drinking water, by encouraging people to go for a walk.

London 2012 campaign marks two years to the Games

27 Jul 2010 | by Alex Brownsell

A campaign has been launched today (27 July) to mark the fact that there are exactly two years to go until the London 2012 Olympic Games begin.

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