PPA's McIlheney wages war on magazine cynics
09 May 2013 | by Louise Ridley
The magazine trade body's chief executive argues the print versus digital debate does a disservice to today's titles.
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Last week's PPA conference covered a lot of old ground, yet there is an appetite for more insight, Louise Ridley writes.
The magazine trade body's chief executive argues the print versus digital debate does a disservice to today's titles.
Whenever I m tempted to slag off some Big Dumb Agency move, I think of something Clay Shirky wrote, comparing our era to the advent of publishing: "We re collectively living through the 1500s, when it s easier to see what s broken than what will replace it." And I try to remember that pointing at the...
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