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Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy
Michelin has republished its classic tyre poster ads, which will be sold as part of centenary celebrations at Michelin House in London.
View all of the winning campaigns from the Automotive category.
View all of the winning campaigns from the Gold category.
As the industry celebrates 50 years since the launch of one of the UK's most renowned creative agencies, we bring you a collection of iconic work from Collett Dickenson Pearce, including campaigns for Fiat, Heineken, Pretty Polly, Benson & Hedges and Hovis.
LONDON - A national press ad for the Peugeot 308 HDi has been banned by the Advertising Standards Authority after two people complained that claims relating to fuel consumption were misleading.
LONDON - A poster for UlsterTrader.com, featuring a woman's cleavage and text stating "Nice headlamps. What do you look for in a car?", has been banned by the Advertising Standards Authority.
LONDON - A press ad for Mercedes-Benz vehicles has been banned by the Advertising Standards Authority after one person complained it exaggerated the level of CO2 reductions for its E-Class Saloon range.
