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Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.
Louise Ridley is going goo-goo ga-ga over Evian s new film: "Few ads are as purely joyful as Evian s baby-fuelled work, and this one looks set to overtake roller babies in online views." It was written by Val rie Chidlovsky, art directed by Agn s Cavard and directed by We Are From LA through Iconoclast.
Maisie McCabe feels queasy after seeing the new ad for Cadbury Crispello: "Accepting that the online haters are misguided in their worry that the protagonist is underage, associating a snack with an awkward love triangle is just odd. It s trying to be kooky, but doesn t make me want to buy the chocolate....
Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new ad campaign to promote its new low-fat flatbread range to healthy eaters.
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
Lucozade Energy today unveiled a new global campaign that introduces the slogan "powered by glucose".
Diet Coke has unveiled its latest TV ad, starring pop star Taylor Swift.
Carlsberg UK has launched a nationwide campaign for its first Cider, Somersby, with a TV spot that premieres tonight to coincide with England's World Cup qualifier against Montenegro.
Weetabix has launched a £1.8m TV campaign for the new chocolate variant to its range, Weetabix with Chocolate.
