Raising the game for BT Sport
16 May 2013
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
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Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
UKTV is to update the on-air identity of Really, its free-to-air lifestyle channel, around the positioning of 'Really Gets You', from Wednesday 15 May in a bid to expand the channel's appeal to men.
BT is launching a major ad campaign featuring footballer Gareth Bale to promote the launch of its free BT Sport channels.
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.