Diary - Piste off
05 Apr 2013
Some people will do anything for a free alcoholic drink and skiers in Austria this week were no different.
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Ian Darby is still cringing after watching Typhoo s latest TV spot: "The sight of epic cheester Ben Fogle grimacing and making odd noises while on a treadmill is just painful. A contender for worst celebrity ad of all time, it made me yearn for the days of Tim Lovejoy s awful performance in that Giovanni...
Some people will do anything for a free alcoholic drink and skiers in Austria this week were no different.
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Ian Darby thinks Wieden Kennedy has hit a hole in one with its golf commercial, "no cup is safe", for Nike: "This spot makes great use of the golfing talent on offer the new Nike signing, Rory McIlroy, gives an especially good performance. A hugely entertaining piece of content, it moves along at...
Anne Cassidy thinks Kit Kat s "Chunky champions" ad, by JWT, is appalling: "These are supposed to be comedy superheroes, but there are no laughs to be had. Instead, they just look sad and mentally deficient. They have names such as Fudgeatron and Coconutrix and, when they try to fight each other,...
Jeremy Lee is backing William Hill s new ad by Fabula: "An impressive debut campaign from the Hoxton barge-based start-up that is so distinctive in this overcrowded market. Beautifully written and full of nice touches, it warrants repeated viewing and always raises a laugh. If the agency carries on...
Anne Cassidy is both horrified and impressed by Dare and Now s anti-smoking ad for the Department of Health: "Even hardened smokers would find it hard to continue to light up with the same insouciance after watching this film, which shows what appears to be a cancerous tumour growing out of a cigarette....
Jeremy Lee finds The Sun s "Big Smile Giveaway" spot by Grey London creepy: "There s something very peculiar about this ad that sends a shiver down my spine. The poor child actor, dressed in bizarre 80s-style clothing, is afflicted with an undecipherable voice but is forced to deliver lines that no...
Downloadable within minutes, the industry bible is a must have for everyone working in the ad industry. The highlights include...